Kodak
During a collaborative school endeavor, representing Kodak, myself and two fellow students have attained a remarkable outcome, showcasing the most powerfull concept tailored to their products.
"We create cool sh*t"
The challenge of this project lay in promoting traditional and outdated products, aiming to appeal to and capture the attention of Generation Z. We sought a solution that would strike the right tone to effectively reach this demographic. This led me to the idea of a bold "tone of voice", where our honest and unfiltered opinion about the brand was central to the concept. The final solution took the form of posters, utilizing the "we need each other" idea, facilitating a quicker connection between the brand and the target audience.
